The Mac ads – A Marketing Mistake
January 10th, 2007 at 3:02 pm by Colleen (Colleen's Blog)
Right. You have seen these ads. Our pal Justin from Dodgeball (Mac) and the stiffneck guy in suit who represents the PC. In the ads, MacIntosh claims to never need rebooting, always work with any components, and offer fun and games.
I have a new MacIntosh in a house with a PC engineer. It was a fight to get it, believe me. However, I have been doing graphic design for over 12 years and I felt that it was justified. It has come in handy, but it has died on me a few times and required rebooting, does not work with my scanner and definitely does not work with many of the games on the market that are hot right now.
I never expected anything else really because it is a computer and computers do those things. However, I think it is just stupid for MacIntosh to advertise as though they do not. They are just setting themselves up to fail. Also, saying that they are hacker-proof is just an INVITATION to the mindset of a hacker…HELLO?! Have you never MET a hacker?
Well, those are my thoughts. Those guys NEED me at Mac.